Painting with Light to Capture Decisive Moments
catalogue Photography

Catalogue Photography

How to Create a Clothing Catalogue that Sells

Written on the 25th of July, 2022

When I began my journey in photography, I aimed to explore all different genres to ultimately figure out my favorites. A friend reached out to me regarding his mother's online clothing store, mentioning that they required a catalogue for Instagram. Having never done a catalogue shoot before, I was eager to gain experience through the process. We completed the catalogue shoot with model Danah Hamdan.

The photoshoot began with a textured backdrop featuring painted walls, which I found quite beautiful. Nevertheless, I had several reservations about it, so I opted to switch to a white background for the catalogue during the session. This choice appeared far more polished and professional.

I chose to use my two Speedlights for the photoshoot. The first Speedlight is mounted on an octabox to serve as the key light, while the second Speedlight is connected to a softbox for the fill light. Additionally, I placed a reflector beneath my key light to help reduce some of the shadows. At that time, I didn't have a light meter, so I relied heavily on the LCD screen on the back of my camera, which wasn't the most effective method, but I made it work. The diagram below illustrates the lighting setup of the photoshoot.

Since I captured numerous images during the photoshoot, editing each individually with Adobe Photoshop was challenging and time-consuming. Therefore, I needed to process them in bulk with Adobe Lightroom instead.

Following the photoshoot, I discovered that product photographers utilize a colour checker to maintain the most accurate colours of their products. To achieve this, they employ a colour checker at the start of the shoot and then fine-tune the colours in editing software to match them precisely. At that time, I didn't possess one, so I had to estimate the correct colours through visual judgment.

White Background

Textured Background

The Gear I Used

I hope you learned a lot from this blog. If you are interested in a one-on-one training session, drop me a direct message on my Instagram account.